Momentum Has Two Parts. Most Businesses Only Chase One
The Executive Edge Episode 235:
Everyone wants momentum. Move faster, scale quicker, get ahead. Yet very few businesses actually have it.
This week I talk with Chip Higgins, author of The Bizzics Way. Chip took one equation from physics, mass times velocity, and turned it into a refreshingly practical model for growth. His point is simple: we pour everything into velocity and ignore mass. You need both.
Mass is weight, not size.
A volleyball and a bowling ball can be the same size with very different mass. In business, your mass is your density. The calibre of your team, the clarity of your vision, and how tightly your people are bonded to it. Size alone is just bulk.
Bonding creates the energy.
Recruitment, onboarding and shared values are not soft extras. When people bond to each other and to what the company stands for, that connection produces the energy you need to move.
Velocity needs a direction.
Wanting to be bigger is not a strategy. Know exactly which customers you are going after, and accept that growth, client satisfaction and profitability often pull against each other.
There is a lot more in the full conversation, including why a small startup can carry more momentum than a lumbering corporate. Press play at the top of this post to listen in full.
Find Chip’s book The Bizzics Way on Amazon, and learn more at bizzics.com.
